{"id":10470,"date":"2025-11-25T19:49:49","date_gmt":"2025-11-25T20:49:49","guid":{"rendered":"https:\/\/rutha.org\/?p=10470"},"modified":"2025-11-28T12:23:36","modified_gmt":"2025-11-28T12:23:36","slug":"jo-barnard-wins-bentley-lighthouse-award-2025","status":"publish","type":"post","link":"https:\/\/rutha.org\/index.php\/2025\/11\/25\/jo-barnard-wins-bentley-lighthouse-award-2025\/","title":{"rendered":"Jo Barnard wins Bentley Lighthouse Award 2025"},"content":{"rendered":"
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Industrial designer Jo Barnard<\/a> has been named the winner of the Bentley Lighthouse Award 2025 at this evening’s Dezeen Awards<\/a> ceremony in London.<\/span><\/p>\n

The Bentley Lighthouse Award<\/a> recognises designers who are curious and courageous in their approach and whose work has had a beneficial impact on social and environmental sustainability, inclusivity or community empowerment.<\/p>\n

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Jo Barnard has won the Bentley Lighthouse Award<\/figcaption><\/figure>\n

Barnard is the founder of London-based design agency Morrama<\/a>, which focuses on user-focused design with a strong commitment to environmental responsibility.<\/p>\n

The master jury noted Barnard’s top-down approach to driving sustainable change. “Sustainability has to be driven by brands,” they explained, “and [Jo] Barnard challenges her clients to do exactly that.”<\/p>\n

Pushing circularity into the mainstream<\/strong><\/p>\n

Moreover, the jury praised Barnard’s commitment to accessibility and her ability to bring topics such as circularity into mainstream conversation.<\/p>\n

“She advocates for circularity, and her work shifts this issue towards the mainstream by creating tangible designs such as refillable products and making them accessible.”<\/p>\n

“Together with her team at Morrama, she is putting sustainable choices into the hands of everyday users by shifting consumer mindset through design.”<\/p>\n

Writing an opinion piece earlier this year for Dezeen<\/a>, Barnard argued that we must similarly simplify our understanding of “regenerative design” in order to start applying the concept meaningfully.<\/p>\n