You know it\u2014that craveable moment that sometimes happens when working with others, when you leap over the boundaries of commoditized deliverables into beautiful, essential territory: the creative jam session. Nothing compares to this experience\u2014the riffing, the esoteric exploration, the genuine connection. They can remind us just why<\/em> we do what we do, and they can jumpstart ideas, from the oddball to the brilliant.<\/p>\n When Synth<\/a> founder and creative director, Liam O’Neill, finds himself in Sweden in a cab with Dalton Maag<\/a>‘s Pablo Bosch and Zeynep Akay, they experience one such moment. They talk creativity for the right reasons and about passion projects (serendipitously, both companies were in the throes of a project that ticked both boxes: Dalton Maag with the release of a new typeface, Fraise<\/a>, while Synth was experimenting with a new R&D process). O’Neill, Bosch, and Akay decided to continue the exchange; their ensuing collaboration stars Dalton Maag’s Fraise in animated 3D form. <\/p>\n